Apparel inspired by summers on the South Shore
Featured Products
Welcome to the Riv, where everyone’s either 100% Irish or 100% convinced that they have at least one ancestor from the homeland. Whichever one you are, no one will question your claim while you’re wearing the Irish Riviera Short Sleeve Tee. Printed on Comfort Colors 100% ringspun cotton for that lived-in feel.
Hipsters and fishermen rejoice! The Irish Riviera knit beanie is the perfect combination of form and function. Embroidered locally on 100% recycled polyester.
Keep the legend of July 3rd alive with the Humarock Bonfire Society tee. Perfect gift for your local elder millennial. Printed on Comfort Colors 100% pre-shrunk ringspun cotton for that vintage feel.
For locals, by locals
Just a couple of New Englanders not quite lucky enough to have a boat, but lucky enough to have had a very good friend who did, and he introduced us to the magic of Brown’s Bank.
Our brand started as an apparel line to celebrate the disappearing island and that feeling of being in the know, as only a few knew about Brown’s Bank at the time. Now, as the giant sandbar becomes more popular, we’re spreading our seagull wings to include all the other niche beaches and local spots on the South Shore, too.
Ours designs are dreamed up at home on the Marshfield side of Humarock and printed nearby in our studio on the South Shore.
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